LEADING INDEPENDENT TECHNOLOGY COMPANY PMY GROUP ACQUIRES UK-BASED EVENT TECHNOLOGY COMPANY – ETHERLIVE

PRESS RELEASE

Melbourne, Australia 25 March 2021. PMY Group (PMY) has today announced the acquisition of Etherlive, a leading provider of temporary and permanent technology solutions to events throughout Europe.

The move complements PMY’s acquisition of C3i Group in December 2020, and further supports its expansion strategy throughout Europe, adding to an already strong client base and regional expertise.

Based in the United Kingdom¸ Etherlive designs, implements and supports temporary and permanent technology solutions for events throughout Europe.

PMY’s Managing Director, Paul Yeomans, is excited by the role that a combined PMY and Etherlive offering will have on the recovery of the industry, “With the shutdown over the past year, and challenges faced to re-launch events in a safe environment, we’re looking forward to bringing our global learnings and technology expertise to support Etherlive’s clients on the road to recovery.”

The Etherlive brand will remain as a subsidiary of PMY and will continue to operate under the leadership of Managing Director, Chris Green and Sales & Marketing Director, Tom McInerney, who will both join the PMY Executive Team.

“Etherlive is an innovator in the event technology services industry and both PMY and Etherlive have a shared mission to become global leaders in this space,” says Green.

“We are excited to join forces with PMY in a move that will enhance our offerings, technical expertise and bring global best practice to support the re-launch of events in a safe and controlled environment,” McInerney continued.

For over 13 years, Etherlive has offered their clients an end-to-end service, deploying and supporting technology across large and complex sites. Specialising in connectivity, networking, Wi-Fi, CCTV, communications and monitoring, Etherlive has worked with high-profile events such as British Summer Time, Royal Parks, Battersea Evolution and national events such as D-Day, Royal Horticultural Society and London Marathon. Etherlive will continue to support such events and clients under the PMY Group banner as their independent technology services partner.

This acquisition marks an exciting milestone for PMY Group, its board, and its employees and supports its vision to become the global leader in the provision of technology solutions to major public venues and large-scale events.

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For press enquiries or further information, please contact PMY Group.

Catherine Wilcox

catherine.wilcox@pmygroup.com

+61 434 219 041

About PMY

PMY Group is an independent technology company that specialises in the provision of technology solutions to infrastructure, public venues, and major events.

Founded in Melbourne, Australia in 2009 with a simple vision to provide major venues and sporting teams with independent advice to support their technology needs, PMY Group has assisted more than 200 venues and major events across 14 countries and has offices located in Australia, USA, UK, and Asia.  

PMY Group’s current clients include venues and events such as Tennis Australia (AO2021), Australian Turf Club, Kai Tak Sports Park in Hong Kong, Tokyo 2021 Olympics, Paris 2024 Olympics, the US Tennis Association, Houston Rockets, New York City FC, The Open Championship, Fulham Football Club, UEFA (including various football associations), and England & Wales Cricket Board.

For further information: www.pmygroup.com

PRESS RELEASE – PMY GROUP ACQUIRES UK-BASED EVENT TECHNOLOGY COMPANY – ETHERLIVE

The Royal Parks has partnered with Etherlive to offer the park and its events the latest high-speed fibre and internet technologies.

The services, which include dedicated high-speed internet, fibre ring access and on-site engineers means events taking place at the park have access to the latest high-speed network services wherever they may need it.

Access to the network will allow events to deliver more integrated technology such as cashless payments, high-definition CCTV, broadcast uplinks and media internet.

The Royal Parks is ensuring that when events use Hyde Park, they can take advantage of world leading facilities such as security, technology and logistics.

Mike Silk, Head of Information Technology at The Royal Parks, said, “This is an exciting step forward for us in offering our event organisers and event goers the very best in latest technologies. These improvements ensure Hyde Park continues to be a leading outdoor venue, delivering the very best live events now and in the future.”

Tom McInerney, director at Etherlive, says that “We are privileged to partner with The Royal Parks as they continue to develop Hyde Park into a leading event space.”

About The Royal Parks

The Royal Parks is the charity that exists to make sure London’s eight historic royal parks will always be there to enrich the lives of local residents and visitors to London.

The charity looks after eight of London’s largest open spaces: Hyde Park, Kensington Gardens, St James’s Park, The Green Park, The Regent’s Park and Primrose Hill, Greenwich Park, Richmond Park and Bushy Park. It also manages other important open spaces in the capital, including Brompton Cemetery and Victoria Tower Gardens.

For more information visit www.royalparks.org.uk

Follow The Royal Parks on Twitter @theroyalparks, Facebook.com/TheRoyalParksLondon and Instagram.com/TheRoyalParks

About Etherlive

Etherlive is a leading specialist in permanent and temporary event technology. Fortunate to work with many of the most well-regarded events and venues throughout the UK and Europe Etherlive is the partner who ensures that technology delivered allowing clients to focus on delivery and experience. Whether it be delivering 250-acre outdoor wireless networks supporting thousands, partnering with venues so they can deliver the latest event technology or providing advisory for those integrating technology into their projects; Etherlive’s experienced team and state of the art equipment are the first choice.   

For more information visit www.etherlive.co.uk

Etherlive Welcomes New Account Director

Etherlive has expanded its team following the appointment of new Account Director, Sarah Walsh.

Sarah Walsh joins the company with over 6 years’ experience in the events industry, her most recent role was as Event Manager for one of the world’s leading event organisers, producing and delivering innovative market leading events.

As part of her varied role, Sarah will build on and use her experience and relationships that she’s gained to help Etherlive grow in the indoor event space.

Sarah said: “I am really looking forward to this new challenge, especially the opportunity to join the supplier side of events.  I share the same outlook as Etherlive about events – I love them!  Events are something truly special and each one is different. Having been an Event Manager myself I understand that technology is one of the most important parts of an event and I look forward to developing and maintaining a high quality of relationships with my clients, making sure they do not have to worry about the technology at their own event.”

Sales and Marketing Director, Tom McInerney, said: “Sarah’s experience and background will make her a great addition to the business, and we are looking forward to watching her develop the role and help us work with new events.”

Outside of work Sarah is a keen swimmer and loves the opportunity to travel and visit new countries.  As with all Etherlive employees Sarah also loves attending events and says her best gig to date was watching the Spice Girls in Cardiff, a chance to relive her youth!

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Etherlive and The Event Intelligence Group Announce Partnership to Deliver Suite of Services to Events

Etherlive and The Event Intelligence Group announced today a broad ranging partnership to deliver an exciting and compelling suite of services including integrated communications, HD CCTV, crowd analytics, location awareness and social media tracking to assist event organisers in managing large and complex events.

The partnership includes the sharing of resources, equipment and knowledge to deliver the best experience and value to event organisers. This unique approach of the two companies, combining resources and skills, will allow event organisers who require a single technology partner to get the best of both worlds with the best companies for the job, operating under unified project management.

With increasing complexity and pressure on aspects such as wireless spectrum management, as well as a need for a single view on all aspects such as access control, people flow and incident management, a centrally managed approach is essential.

Both companies have been developing next generation services in areas such as real-time crowd density analysis and event intelligence gathered from CCTV, mobile devices and social media usage and this partnership will further speed their development and adoption at events.

Chris Green, Managing Director at Etherlive, comments “Having worked with The Event Intelligence Group over the last year it was obvious that our visions on the value of technology at events were very similar and this partnership brings together a great skill base to deliver the best and most forward looking technology services.”

Chris Burke, Partner at The Event Intelligence Group, says “We’ve been working very hard at creating the next generation of surveillance and intelligence services for events, we are excited to create this relationship with a company that shares our passion for excellence and innovation.”

Existing customer relationships remain unchanged with the partnership being transparent to customers. As appropriate both company names will appear on quotes where both companies are involved. In the immediate term the partnership ensures that next generation Full HD CCTV and integrated communications can be delivered to a wider range of events during 2014.

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 For further information, please contact Triggerfish Communications 020 7233 9700

About Etherlive

  • Etherlive is one of the UK’s leading providers of IT and communications technology for the live event sector.
  • Etherlive is a specialist in large-scale indoor & outdoor events with multi-faceted communications needs, as well as being a major supplier to the corporate, conference, exhibition and general events market.
  • Etherlive partners to provide services for events such as G8 Summit, WOMAD festival, Green Man Festival, Goodwood Festival of Speed, Southampton Boat Show, London World Triathlon, Nokia, Amazon and Sony.
  • Website: www.etherlive.co.uk
  • Blog: www.etherlive.co.uk/blog
  • Twitter: www.twitter.com/etherlive
  • Head Office: Etherlive Limited, Brinkworth House, Chippenham, Wiltshire, SN15 4HQ
  • Tel: 01666 511862

 About The Event Intelligence Group

  • The Event Intelligence Group is North America’s premier event surveillance and intelligence services provider for the live events industry.
  • The Event Intelligence Group provides actionable intelligence for large-scale events. By partnering with event producers, security contractors and local authorities, EIG deploys event specific surveillance solutions using state-of-the-art technology.
  • The Event Intelligence Group provides services to events such as: Coachella, Chicago Marathon, Electric Daisy Carnival, V Festival Chelmsford, SXSW and Lollapalooza.
  • Website: intelevent.net
  • Head Office UK: The Event Intelligence Group, Unit B, Hadrian’s Business Park, Haltwhistle, Northumberland, NE49 0EX
  • Tel: 0191 300 6200

Etherlive, leading technology providers in the live events market, has joined the Londonlaunch.com website in a bid to further develop its Preferred Partner Program.

After 12 years at the forefront of digital marketing for the event industry, LondonLaunch.com has created the first interactive and high-tech portal which allows event planners to research, compare and source ideas about the planning process, bringing event professionals together.

As a member of Londonlaunch.com, Etherlive will have full access to prime editorial and social media channels, access to popular networking events and priority entry to annual LiveTECH 2014, the UK’s leading educational programme for event planners and marketers.

Alan Jaramillo, business development manager at Etherlive, comments: “Our research showed an evident lack of understanding of Wi-Fi and bandwidth knowledge, and we have created an easy way for hotels and venues get up to speed with what clients require. Free Wi-Fi may be one thing but it is imperative that venues do not see this as sufficient, as all too often it just isn’t robust enough for today’s tech-reliant meetings.”

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For further information,
please contact Triggerfish Communications 020 7233 9700

About Etherlive

  • Etherlive is one of the UK’s leading providers of IT and communications technology for the live event sector.
  • Etherlive is a specialist in large-scale indoor & outdoor events with multi-faceted communications needs, as well as being a major supplier to the corporate conference and events market.
  • Etherlive partners to provide services for G8, WOMAD festival, The Green Man Festival, Goodwood Festival of Speed, Southampton Boat Show, London World Triathlon, Nokia, Amazon and Sony.
  • Website: www.etherlive.co.uk
  • Blog: www.etherlive.co.uk/blog
  • Twitter: www.twitter.com/etherlive
  • Etherlive Limited, Brinkworth House, Chippenham, Wiltshire, SN15 4HQ
  • Tel: 01666 511862

 

Etherlive, leading technology providers in the live events market, displays it’s latest services at Showman’s Show 2013

Etherlive, renowned for its pioneering technology in the live events market, will be exhibiting cutting-edge technology services set to progress the outdoor event industry at The Showman’s Show taking place on 23rd and 24th October 2013 at Newbury Showground, Berkshire.

Etherlive has enjoyed a highly successful year providing high definition CCTV systems, High speed internet connectivity, a Preferred Partner Program for venues and hotels along with a series of ‘smart biTe’ guides for event organisers. Etherlive will showcase modern CCTV cameras, wireless and wired VoIP systems and advanced Wi-Fi technology on stand 70 at their fifth year at the show.

Tom McInerney, Director of Etherlive, said: “At this year’s Showman’s Show, we are keen to celebrate the success of new solutions released this year and interact further with key outdoor event organisers.”

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For further information,
please contact Triggerfish Communications 020 7233 9700

About Etherlive

  • Etherlive is one of the UK’s leading providers of IT and communications technology for the live event sector.
  • Etherlive is a specialist in large-scale indoor & outdoor events with multi-faceted communications needs, as well as being a major supplier to the corporate conference and events market.
  • Etherlive partners to provide services for G8, WOMAD festival, The Green Man Festival, Goodwood Festival of Speed, Southampton Boat Show, London World Triathlon, Nokia, Amazon and Sony.
  • Website: www.etherlive.co.uk
  • Blog: www.etherlive.co.uk/blog
  • Twitter: www.twitter.com/etherlive
  • Etherlive Limited, Brinkworth House, Chippenham, Wiltshire, SN15 4HQ
  • Tel: 01666 511862

 

Etherlive has created a Preferred Partner Program to help venues and hotels offer better support for IT services related to meeting and events.

Etherlive’s Preferred Partner Program has been devised in response to its study carried out in July 2013. Over 100 major UK hotels and venues were researched, and the results point to a basic lack of understanding of broadband and potential ramifications of poor IT infrastructure at conferences, meetings and events.

Etherlive’s Preferred Partner Program has been designed to help in-house teams become fully conversant with today’s technological requirements for meetings and events. The endorsement will give corporates assurance that participating hotels and venues are up to speed and aware of their needs for video conferencing, delegates’ use of PDA’s, streaming media and the security of the network.

Overseen by business development manager Alan Jaramillo, Etherlive’s Preferred Partner Program offers venues a conference and event specific audit of bandwidth capabilities and security along with suggestions on how the venue can monetise the network through sponsorship opportunities.

Alan Jaramillo, business development manager at Etherlive, comments: “Our research showed an evident lack of understanding of Wi-Fi and bandwidth knowledge, and we have created an easy way for hotels and venues get up to speed with what clients require. Free Wi-Fi may be one thing but it is imperative that venues do not see this as sufficient, as all too often it just isn’t robust enough for today’s tech-reliant meetings.”

Juliet Price, executive director of the HBAA, comments: “Etherlive are helping to pave the way for hotels and venues to embrace technology and get au-fait with a new language and way of doing business. It is crucial that conference offices and agents alike are trained and fully in line with the emerging requirements of corporates.”

Etherlive’s Preferred Partner Program offers:

  • Training with in-house meeting and event sales teams, covering both existing capabilities and capabilities which can be brought in
  • Pre-win sales support from Etherlive including full proposal creation, which can be re-branded and passed onto the customer
  • Step commission structure starting at 10%
  • Full solution support including design, deployment, support and removal bespoke to the events requirements

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For further information,
please contact Triggerfish Communications 020 7233 9700

About Etherlive

  • Etherlive is one of the UK’s leading providers of IT and communications technology for the live event sector.
  • Etherlive is a specialist in large-scale indoor & outdoor events with multi-faceted communications needs, as well as being a major supplier to the corporate conference and events market.
  • Etherlive partners to provide services for G8, WOMAD festival, The Green Man Festival, Goodwood Festival of Speed, Southampton Boat Show, London World Triathlon, Nokia, Amazon and Sony.
  • Website: www.etherlive.co.uk
  • Blog: www.etherlive.co.uk/blog
  • Twitter: www.twitter.com/etherlive
  • Etherlive Limited, Brinkworth House, Chippenham, Wiltshire, SN15 4HQ
  • Tel: 01666 511862

 

Etherlive helps festive organisers with ‘Christmas Tech Checklist’

Etherlive, noted for designing IT infrastructures at many of the UK’s headline festivals and public events, has created a ‘Christmas Tech Checklist’ to help organisers of seasonal markets and attractions who are looking to maximise revenue streams.

With just over 100 days to go before many of the UK’s key landmarks roll out their consumer Christmas offerings, Etherlive is calling on organisers of seasonal fairs and markets to pay as much heed to the behind the scenes infrastructures as they do with their grottos and lighting.

Tom McInerney, Etherlive’s director, explains, “Ice rinks and Wonderlands are no longer just about seeing Santa: they are increasingly an opportunity for retailers to sell products at pop-up stores and for bars and food outlets to cater for the attendees. These are multi-million pound operations and need up be planned as such.”

Etherlive provides the following points in its seasonal ‘Christmas Tech Checklist’

–  Retailers all want to sell stock and therefore require a robust and secure payment method.  Cellular (GPRS) terminals rely on networks not becoming congested, so look at alternatives like hard wired or Wi-Fi models.

–  Understand the flow of the footfall using cameras to track movement and hotspots. In the short term, this can help alleviate congestion and in the longer term can aid site planning to maximise revenues.

–  Remember that this is family time: there will be a huge demand for social networking sites to post pictures and to ‘check in’.  As mobile systems may become overloaded, consider a branded Wi-Fi hotspot that can also allow data capture.

–  Maximise social media channels by encouraging suppliers to run competitions through Facebook, Twitter and Instagram.

–  Educate stall holders and suppliers on QR codes and how they can maximise their revenues through long term engagement with their audience.

–  Consider cashless. Wristbands can be preloaded with money or topped up on site and are widely used at music festivals.  Most significantly, their use of RFID technology means that they can also be used to securely monitor juniors in what is potentially the highlight of their year.

– Consider security: would CCTV cameras mean evidence collection for local police forces should they need it? This could mean security personnel can cover a wider area.

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For further information or pictures,
please contact Triggerfish Communications 020 7233 9700

Notes to editors

  • Etherlive is one of the UK’s leading providers of IT and communications technology for the live event sector.
  • Etherlive is a specialist in large-scale indoor & outdoor events with multi-faceted communications needs, as well as being a major supplier to the corporate conference and events market.
  • Etherlive has been appointed by the likes of WOMAD festival, RHS Flower Shows, Goodwood Festival of Speed, South West Four, the G8, Southampton Boat Show, London World Triathlon, Nokia, Amazon and Sony.
  • Website: www.etherlive.co.uk 
  • Blog: www.etherlive.co.uk/blog
  • Twitter: www.twitter.com/etherlive
  • Etherlive Limited, Brinkworth House, Chippenham, Wiltshire, SN15 4HQ
  • Tel: 01666 511862