Buying Right

Laptops on deskIt may sound obvious but defining a clear specification for technical services means you’ll get what your event needs, when you want it at the right price.

Defining a clear specification in turn sets clear expectations. Without it assumptions will be made which can cause difficulties once works start. From the organiser perspective without documented specifications it can be challenging to tie a supplier down if they fail to deliver. It also ensures that pricing can be compared ‘apples to apples’ otherwise each supplier will make different assumptions leading to very different responses.

Customers often fear talking to suppliers prior to asking for formal quotes, yet using a supplier’s knowledge and experience can be a useful way to clarify what the actual requirements are.

A breadth of a scope or requirements document will vary based on the size of project but there are a few key areas which come up on nearly all projects:

  • Total Internet Capacity – Calculate how many concurrent people will need to use the internet at the same time. This may be lower than the total number of users who will be connected to the Wi-Fi at some point during an event. For example, if users are downloading an app, will they most likely do it when they first arrive? Are all the users going to be streaming? Is more of the usage just email/social media/browsing which typically has a lower concurrency.
  • Wireless (Wi-fi) coverage – Site plans make this much easier especially when coupled with an overlay of which areas need coverage helps with getting what you need. Events taking place within venues can usually supply dimensions of the space.
  • Engineer support – If the technology systems are a critical part of the event an engineer on site will mean help is on hand if anything goes wrong, or if plans change. Detailing the hours required removes any assumptions as to when support is expected on-site.
  • Build schedules – Everyone in the events industry knows that things change, but a concise plan of when things are happening, which is documented, can really help for quotes.
  • Integration – It is often the case that Wi-Fi and internet access will be used for multiple services from different suppliers and it really helps for this to be specified at quote stage to enable the technical supplier to understand what integration may be required – for example mobile apps, social media experiences, payment systems, streaming, etc.
  • Other services – There are also other areas which may help the event run smoothly. That could be desk phones (really helps when you need a reliable, secure, phone with a number than can be published prior to the event) printers, CCTV system (areas which need to be covered)

We help lots of customers design their specification before taking it to the market to ensure they are sourcing either as part of a brief phone call or a formal tender development engagement. A clear list of requirements helps the customer enforce what they asked for, and the supplier understand what they are providing. A little time invested in getting the specification correct reduces the risk of confusion and issues later on.

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