For further information contact:

Mark Hook / Becky Martin-Jones
www.ascentpr.co.uk
etherlive@ascentpr.co.ukT. 01454 629 741

Free Wi-Fi at WOMAD

21 July 2010 – Festival-goers will have free access to Wi-Fi internet at the annual World of Music, Arts and Dance (WOMAD) festival in July,  thanks to event specialists Etherlive.

Etherlive has enabled WOMAD to lead the way with introducing mobile technology to improve people’s festival experience. Free internet access will allow visitors to download a range of content and apps that have been made available by the event organisers.

Chris Smith, Festival Director, at WOMAD says, “We are constantly looking for ways to improve the festival experience for people and free internet access does that. It allows people to stream Radio WOMAD, keep up with the latest events on Twitter and Facebook and means that smart phone applications can operate well on the festival site.

“We are also offering a free WOMAD iPhone app which is available for download and offers features such as line ups and timings, maps to help you find your way around and the ability to buy music from featured artists.”

ENDS

About Etherlive
A successful event depends on great performances. From WOMAD and The Green Man Festival to the Southampton Boat Show and the Three Counties Show, we are the ones that make IT work. Etherlive sits behind the scenes delivering reliable Wi-Fi internet, telephony, laptops, PDQs and interactive messaging. Whether in a field or a building, we make connectivity simple.

http://events.www.etherlive.co.uk

The last thing you need is your site network going down mid-event because someone has tripped out a generator. It only takes a drop in power for less than a quarter of a second to cause most IT equipment to restart and that fraction of a second can lead to a lot of frustration as calls get dropped, CCTV stops and users get dropped off the network.

Last year we introduced our ruggedized battery backup units that could run our network units for over 12 hours, this year we have gone much further. Our latest smart power supply offers nanosecond switching between redundant power sources and highly efficient power conversion which has allowed us to push up battery operation to over 24 hours and, with the option for multiple hot-swap batteries, this can be extended indefinitely.

These units can source their input power, what we call ‘red power’, from 110-240V mains supply or from a generator and now, with an eye on the environment, they also have the option of using solar, wind or fuel cell generation.

The smart power supply deals with providing the protected ‘green power’ to the network units and other associated devices such as CCTV cameras or VoIP phones, only switching to a battery if required. What’s more is that these units are designed with remote monitoring so that we can see the status of each unit in our network operations centre.

The important thing is that whether you are a running a small press centre Wi-Fi zone or a 150 acre festival site you shouldn’t just cross your fingers and hope the power stays on.

2008. A year where events and festivals alike were plagued by poor weather, poor attendance and in some cases poor organisation. One festival in my opinion shone through above the lucky unaffected few, with its notorious line-ups and probably its historically good luck for a sunny weekend. Reading Festival 2008 not only managed to grow its attendance figures but equalled or maybe even surpassed the previous years experience as a festival goer. Above the calls of sound issues and act cancellations I believe they pulled it off… Again!

But this blog isn’t really about promoting our extracurricular activities, it is in fact to show how etherLive can make a difference, not only at the events that are struggling but also to those that are growing in success.

As much as we would love to be able to lend our hand to filling the odd vacant slot for the often disappointing line-up cancellations, it is in fact the possible sound problems that would, and have been the focus of our attention. The main stage sound (arguably the only stage there that could be effected by the elements) was a popular topic of debate in the Reading Festival and NME forums as much as it cropped up in conversation amongst friends and colleagues. 

So as festival sites expand, sound systems become more powerful and with our downward spiral into a country of 365 days of torrential rain and gale force winds, you can imagine one of the fastest growing concerns for festival organisers is their compliance to noise regulations and how the weather effects it. Noise regulation is that fine balance between ensuring the neighbouring towns and villages don’t get a front room seat to the main event whilst keeping everyone else stood in-front of the bands they came to see, happy… Easy? Those that think so obviously have never tried to communicate with the person just about to launch their precious new kite skyward on a windy day whilst clinging onto the strings not quite ready to go!

 With this all in mind we began to look into the ways and means in which we could help make that complex and often frustrating job a little easier. Not being specialists in sound sampling and analysis we partnered with the experts to allow us to offer real-time remote sound monitoring. Utilising etherLive’s Wi-Fi infrastructure and industry leading sound monitoring equipment, organisers can capture sound levels from multiple unmanned locations across the festival site, possibly further and monitor this data from one single console in real-time!

To read more about Our Services

There is nothing more exciting and challenging than organising and executing an event. It’s the highlight of your customer’s calendar whether it is a music festival with mud, bands and portable toilets or the other side of the spectrum with vast exhibition halls and thousands of people in just a few hours.

Where can Wi-Fi help?

– Lower your costs by optimising staff time, reducing call charges & cables

– Enable new services like sponsorship opportunities and on screen messages

– Simplify management by using Etherlive’s site wide location reporting and remote sound monitoring support

Thats certainly the message people where taking away from our stand at the Showman’s show – it was great to see so many people interested

Great little application to be aware of if you haven’t already left for Glastonbury. Orange are providing a static map of the event (download http://www.glastonav.co.uk/)

Like our system it displays a map, however there isn’t any interactivity like ‘my tent location’ or ‘the closest ATM’

Our approach is to offer the attendees a totally free experience by giving access through our site wide WiFi network – but it’s a great example of why this kind of new technology can help people find their tents…friend…who’s on the main stage when…whatever!