Melbourne, Australia 25 March 2021. PMY Group (PMY) has today announced the acquisition of Etherlive, a leading provider of temporary and permanent technology solutions to events throughout Europe.

The move complements PMY’s acquisition of C3i Group in December 2020, and further supports its expansion strategy throughout Europe, adding to an already strong client base and regional expertise.

Based in the United Kingdom¸ Etherlive designs, implements and supports temporary and permanent technology solutions for events throughout Europe.

PMY’s Managing Director, Paul Yeomans, is excited by the role that a combined PMY and Etherlive offering will have on the recovery of the industry, “With the shutdown over the past year, and challenges faced to re-launch events in a safe environment, we’re looking forward to bringing our global learnings and technology expertise to support Etherlive’s clients on the road to recovery.”

The Etherlive brand will remain as a subsidiary of PMY and will continue to operate under the leadership of Managing Director, Chris Green and Sales & Marketing Director, Tom McInerney, who will both join the PMY Executive Team.

“Etherlive is an innovator in the event technology services industry and both PMY and Etherlive have a shared mission to become global leaders in this space,” says Green.

“We are excited to join forces with PMY in a move that will enhance our offerings, technical expertise and bring global best practice to support the re-launch of events in a safe and controlled environment,” McInerney continued.

For over 13 years, Etherlive has offered their clients an end-to-end service, deploying and supporting technology across large and complex sites. Specialising in connectivity, networking, Wi-Fi, CCTV, communications and monitoring, Etherlive has worked with high-profile events such as British Summer Time, Royal Parks, Battersea Evolution and national events such as D-Day, Royal Horticultural Society and London Marathon. Etherlive will continue to support such events and clients under the PMY Group banner as their independent technology services partner.

This acquisition marks an exciting milestone for PMY Group, its board, and its employees and supports its vision to become the global leader in the provision of technology solutions to major public venues and large-scale events.

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For press enquiries or further information, please contact PMY Group.

Catherine Wilcox


+61 434 219 041

About PMY

PMY Group is an independent technology company that specialises in the provision of technology solutions to infrastructure, public venues, and major events.

Founded in Melbourne, Australia in 2009 with a simple vision to provide major venues and sporting teams with independent advice to support their technology needs, PMY Group has assisted more than 200 venues and major events across 14 countries and has offices located in Australia, USA, UK, and Asia.  

PMY Group’s current clients include venues and events such as Tennis Australia (AO2021), Australian Turf Club, Kai Tak Sports Park in Hong Kong, Tokyo 2021 Olympics, Paris 2024 Olympics, the US Tennis Association, Houston Rockets, New York City FC, The Open Championship, Fulham Football Club, UEFA (including various football associations), and England & Wales Cricket Board.

For further information: www.pmygroup.com


After seeing several tweets on the subject, I read and thoroughly enjoyed the blogs by Heidi Williams (original post) and ConnectEvents (original post) about the price and quality of wireless networks within the events industry.

Their points are exactly the types of discussions which have been going on in the AEO/AEV/ESSA Technical Committee since its inception. The same themes came out in the first brainstorm session; how can the industry deliver a ‘no cost’ experience to some whilst recouping the investment costs and on-going service? Should it deliver a no cost option? How do the suppliers within the industry educate customers about what they are getting and paying for?

The ConnectEvents blog highlights how they have been so disappointed with their experiences they have explored and successfully delivered their own solution by using Mi-Fi devices (we recommended them in our April article “Tips to keep running during the 2012 games”,  as a fantastic solution for teams on the road). By having a customer deploy this solution, the industry is seeing the results of poor communication and expectations which is resulting in a poorer solution for the end customer. Though ConnectEvents have had success with using several individual Mi-Fi units it is important to realise that this approach will actually exacerbate the issue by generating even more Wi-Fi interference within the hall. Increased interference will impact those still trying to join the ‘managed’ central network and so they in turn may switch to buying Mi-Fi devices which in turn will generate more interference which eventually means no one will be able to use any wireless (Mi-Fi or anything else) at all!

A further consideration is that whilst signal strength may be good in London from the Mi-Fi provider (3G providers such as Vodafone, 3UK etc), the actual amount of internet bandwidth behind that service will continue to decrease as more people use it. Outside of strong 3G signal areas, obviously service will be poor.

I recently gave a presentation at the HBAA Forum in Wembley and the comments from the audience echoed what Heidi and ConnectEvents are articulating – that we as suppliers and venues need to start with some simple steps:

Education – Customer need to understand what they are actually paying for; it is very frustrating to pay significant amounts of money for connectivity when most of us enjoy reasonable service at home for tens of pounds per month. Education is critical; customers appreciate why power charges at events are more than at home and that expectation is because power, i.e. the provision of generators, is relatively obvious (someone puts it close by and it rumbles away, engineers are around etc), so exhibitors can easily appreciate the elements.  Because IT tends to be smaller bits of kit behind the scenes, the perception is it’s either very simple or just complete black magic.

Bring differential services to market – Venues should be offering a free service to customers; perhaps it’s time limited and limited to the amount of connectivity speed available. For this, perhaps marketing information is captured? Or sponsor branding is viewed? With the right speed expectations, customers will at least appreciate other options are available. They can then be given a sell-up opportunity to buy time. Those who need service for critical elements, such as demonstrations, with engineers on call should expect to pay more.

We continue to work with the AEO/AEV/ESSA Technical Committee as to how best to approach these points from an industry perspective but in the meantime use our own blog and press relations to educate and encourage discussion on technology within the events industry.