Showground to Extend Connectivity Services with Etherlive

For further information contact:

Helen Stevens
T. 01454 629 741

Showground to Extend Connectivity Services with Etherlive

The Malvern Showground, the home of the Three Counties Agricultural Society, is extending its onsite IT services for customers who exhibit and hire the facilities with help from Etherlive. 

Malvern has rolled out a permanent Wi-Fi infrastructure for a number of IT services across the site to improve communications for events. The implementation, now in its third phase, includes a significant infrastructure for Wi-Fi internet, VoIP telephone lines, CCTV cameras, PDQ machines, and site wide access to the Three Counties electronic scoring system.

According to Nick Vincent, CEO at the Malvern Showground, the installation represents a first for this kind of venue.  He comments, “Showgrounds have long been in the shadows of large indoor venues when it comes to providing the very latest in connectivity and IT services for their customers – offering access to e-mail, secure phone lines and wireless payment systems are no longer ‘nice to haves’ for showgrounds, they’re necessities. 

“Showgrounds are now waking up to the need for technology – and this recent investment demonstrates our commitment to providing permanent, reliable connectivity.  The team at Etherlive has supported us fully throughout the process with its expertise and practical advice.”

Tom McInerney, Events Director at Etherlive adds, “We have been working with the Malvern Showground since 2008 to establish the needs of its customers and the right technologies to support them.  The final stage of this installation will enable Malvern to differentiate itself from competing showgrounds, and offer event organisers the same level of connectivity and communications that they would expect from any first class venue.”


About Etherlive
A successful event depends on great performances. From WOMAD and The Green Man Festival to Southampton Boat Show and the Three Counties Show, we are the ones that make IT work. Etherlive sits behind the scenes delivering reliable Wi-Fi internet, telephony, laptops, PDQs and interactive messaging. Whether in a field or a building, we make connectivity simple.

The Three Counties Agricultural Society is a registered charity working for rural industry, the environment and countryside life.
Committed to supporting farmers, growers and horticulturists in the region and developing understanding between urban and rural communities, it actively cultivates partnerships with the local and regional business community. Its work is firmly rooted in education at all levels, and it is quickly emerging as a facilitator and enabler of a variety of curriculum-based projects and effective teacher training placements.

The Malvern Showground home enjoys a panoramic backdrop in the shape of the famous Malvern Hills in a designated area of outstanding natural beauty. It is a nationally recognized venue and welcomes more than a million visitors each and every year. Its own events include the national Malvern Spring Gardening Show (May), its flagship agricultural event, the Three Counties Show (June) and the Malvern Autumn Show (September).

For more information and a full diary of events, please go to:

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